Two months before the year ends, a number of predictions have emerged about the web design trends that will dominate in 2017. Many experts say that these trends can change the game for several digital marketing strategies. So if you’re running a website for your business, it is important that you prepare your site for the following trends:
SEO Werkz, a premier provider of web design in Salt Lake City, notes that responsive web design has been a trend for a few years now, as more mobile devices are introduced to the market. But with new technologies coming out next year, this trend is expected to grow further. As a matter of fact, there’s a prediction that 2017 will be the year that people will see age-responsive web design. Not only will website design adapt to different screen sizes, but they are also expected to adjust to specific users based on their age and aptitude. For instance, your website should have font sizes and navigation menus that can adjust according to the proficiency of the user.
Highlight on Value Proposition
Banners with awesome taglines and call to action buttons have been popular the past several years. But in 2017, industry experts predict that designers will use these banners to highlight the business’ value proposition. Once users arrive on your website, they must immediately read a clear, concise message about what your business is and what you can do for them.
Compared to reading a lot of content, people now prefer watching videos on websites. Hence, there is now a higher demand for embedded videos on websites. This trend will continue to grow next year, so make sure that your website can keep up with this particular demand.
With these trends in mind, you can redesign your site as early as possible so you will be ready when the trends peak. Also, make sure that you’re always in-the-know on the developments in web design. After all, that’s what digital marketing is all about — it is constantly changing and you have to keep up with it.