The retail industry rejoices during the holidays as their sales predictably spike up. If you are in a different industry though, you can still leverage holiday marketing trends to promote your business. There are many ways you can effectively do this.
So, wipe off that grimace and learn why your business should be active during these times of the year.
It expands your reach
Activate your digital campaigns. Entice your audience by having contests and promotions; these kinds of posts get high engagement. Offer special prices, exclusive bundles, and different packages.
At the same time, this is your chance to reach new customers without doing hard sell but only through creative shareable content.
It shows a more human side of your business
Holidays are the perfect excuse to have fun guiltlessly and show your audience this side of you. In fact, marketer Cynthia Johnson says that when your customers see that you are enjoying yourself, real relationships arise.
So in between your curated and scheduled posts, inject some photos of your team in costumes, show your personality, and connect with your customers.
It reinforces relationship with repeat and existing customers
Make sure that your customers feel your presence through newsletters and personalised e-cards. If you have not been on their radar for a long time, this is a good time to reconnect, so hit that send button.
You may also want to identify your most-valued and loyal customers and send them branded business presents and gifts, which they will most definitely appreciate.
If holidays are stressful for consumers, it is even much more stressful for those engaged in businesses like you. Nonetheless, they also present great opportunities to do valuable business transactions with both old and new customers.