Thinking of opening a retail store? There’s no harm in wishing you luck, though what you really need is sound (and scientific) advice. Keep in mind that it’s not always the products you have on the shelves, but also how those shelves are laid out. Before calling companies such as Shelving Shop Group for your needs, you have to be aware of various tricks to make the layout work.
Think like a customer. What’s the first thing you do when you enter a store? You go to a place where there is not much activity unless you feel like you really have to. This is a move to the so-called ‘decompression zone.’ It’s the area which a customer enters right after walking into the store. Most of the time, it’s an area located to a customer’s right side.
Take this situation and work with it, not against it. Lay out your shelves in a way that there’s ‘breathing room’ for customers, even if they’re just browsing. Believe it when you’re told you can never stop browsers from entering your store. By setting aside a decompression zone, there is a chance you might turn them into actual buyers. To make this work, never place merchandise in the zone.
Go Easy With Counters
Retailing expert Bob Phibbs stresses the importance of making customers feel ‘one with the store.’ This can be done by limiting the number of counters that can psychologically affect customers. Such separation can make them feel detached, and that the counter acts as a heavily guarded gate before they get out with their goods.
Grab Their Attention Unapologetically
Your retail store is supposed to sell goods. Make it look like it’s supposed to. Put an eye-catching display or two up front to make customers ponder on entering. Think of sample products out of their boxes, with big signs beside them that indicate promos or anything else. The products can also be free to be tried out.
Beware Of The Backside
When customers peruse items on shelves, they often bend over to reach the lower rungs. Position the shelves far enough so the shoppers’ backsides don’t uncomfortably get close to each other. According to consumer behaviour expert Paco Underhill, it’s an indirect and unintended intrusion of personal space.
Follow these tips to increase your store’s chances of seeing a regular influx of customers.